Live Watch Illustrations for TAG Heuer

For a special TAG Heuer holiday events at South Coast Plaza and the Bellagio in Las Vegas, I created live watch illustrations for guests using a simple and modern line-drawing style. Each watch was illustrated by hand on black paper, creating a minimal and sophisticated look inspired by TAG Heuer’s iconic timepieces.

I loved working with the contrast of delicate linework against the black paper and creating a unique illustration experience for guests at the in-store holiday event.